Luca has an extensive 20-year experience in Sales, Marketing and General Management during which he has been developing integrated strategies and growing profitable sales in highly competitive international markets, for established global brands.

His background has been built at multinational environments in the Sporting Goods industry, such as adidas and Fila, and most recently in the animal health sector, where he has marked the evolution of global Marketing, Innovation and Sales at a leading global manufacturing group, transitioning from traditional B2B into digital.

With a proven track record in accelerating revenues while reinforcing the brand equity, Luca has delivered on reinforcing established brands to stand out in crowded markets, as well as creating new brands and taking them to a market leadership position or helping dusty ones come back and shine again.

With a hands-on approach in both offline and online initiatives, he has created and developed a no-nonsense, Sales & Marketing system that has proven successful across industries.

At CCL Luca drives our commercial growth and sharpens our brand message consistently with our key strengths and specific expertise, in the pursuit of a culture of excellence for our clients.